The NIL Rule In Student Athlete Profitability with Chris Ward
The NIL Rule In Student Athlete Profitability with Chris Ward
November 7, 2022
In September of 2021, the NCAA allowed a ruling that unlocked college athletes from getting compensation for the first time in history. How will this change the relationship between student athletes, sponsoring companies, and their fans?
In this episode, George Papanicolaou speaks with Chris Ward, CRO of The Publisher Desk, on the NIL rule and the regulations surrounding it. Since the rule is still in its infancy, there are many questions like, who can provide sponsorships, how are sponsorships managed for independent players, and how can a player’s marketability impact their future as a professional athlete?
Listen as Chris discusses:
- How an athlete can earn for their name, image and likeness
- What kinds of opportunities student athletes can bring to local businesses
- How social media influences the marketability of student athletes
- And more
Connect with Chris Ward:
About Our Guest:
Christopher Ward, Co-Founder and Chief Revenue Officer of The Publisher Desk, a full-service technology and monetization platform for content publisher. He got his start in advertising and publishing in 2007 at News Corp and later at Undertone, an advertising network. In November of 2019, the Publisher Desk acquired Sportsnaut.com, doubling down on their belief in the future of sports marketing.